Tag: advertising

New details have emerged including an in-depth behind the scenes video of the slot car track created for Audi Canada I posted last October. This video follows David Beattle, owner of Slot Mods USA who was in charge of building the elaborate track for Audi. I especially enjoyed the in-depth look at the craftsmanship of every little piece of the track including the thought process behind it. The hidden Quattro in the shed was also a great “car aficionado” easter egg. View the original slot car video here.

Source: NotCot

Audi teams up with Canadian agency Zulu Alpha Kilo ti creates a 20′ x 7′ slot car track to show off Audi’s Quattro system. Zulu Alpha Kilo set up the track in downtown Toronto where business men/business women could drive the slot cars using an iPad controller an set a lap time on experiencequattro.ca

Source: Supercharged

Car enthusiasts are drooling all over of the sports car goodness the new Subaru BRZ possesses. Subaru of Canada release a simple ad that shows just how hot the new car is. The tag line? Designed to ignite.

Taking inspiration from high-speed footage of bullets going through things, BMW decided to do their own version. Using the newly updated M5, BMW crashed the sports saloon into a variety of objects while capturing everything on a high-speed camera.

Check out this great guerrilla advertisement for the Mercedes-Benz C63. It shows a modified 3D model of your typical street surroundings against a blurred background to help illustrate speed. The banner reads “Looks fast. Even in park”. BBDO agency from Toronto, Canada created this great advert.

Fiat shows how it’s done by making a funny commercial about an onlooker checking out a hot Fiat 500 Abarth. Apparently the Fiat 500 Abarth’s seduction is comparable to Victoria’s Secret model Catrinel Menghia, better watch out. Apparently you’ll never forget the first time you see one.

I’m sure many of you have seen those amazing papercraft toys that have been circulating around the web. You can make almost anything, from your favorite car to your favorite video game character. Audi really wanted a papercraft toy of their new 2012 Audi A7, so they commissioned Taras Lesko to get the job done. Taras spent an amazing 245 hours creating 750 unique components for the model using 285 sheets of paper. The model is about 4 feet long and was on display at the 2011 New York Auto Show. Luckily for us Taras recorded those 245 hours of hard work and compressed it into a 3 minute video.

Source: VisualSpicer